The record labels are dead. We know this and we have known this for quite a few years now. And if you don’t know this then I am telling you…The record labels are dead. Radiohead have ditched them, Trent Reznor and NIN have ditched them, and many artists are skipping them entirely, like this guy Joe Purdy. Ever since I started reading blogs such as Lefsetz Letter and Antiquiet along with countless other writers that I can’t even remember, I have moved more and more into the future of the music world.
I look at myself, and how I function as a fan of music. As a fan I ditched the labels a long time ago and just didn’t know it. I used to save up money so I could buy a CD that I could hardly afford, but I quit that a long time ago. I used to listen to the radio and watch MTV to see who was new and who I should listen to, but I quit that a long time ago. Before I knew it I was becoming the model modern true music fan. I began to use the internet to find tons and tons of music and expand my library from my roots of constantly listening to Blink-182 for six years. It was a change for the better and it was all because the fans of music helped each other out and continue to do so.
Long story short, labels started suing their customers and scared me away for a bit. Then a year ago I came back to the game to see what was up. I learned that the labels rip off the customers AND the artists. And me being a young new artist and a fan, I felt the hit twice as hard when I discovered the information. Like finding out your parents aren’t really your parents. The label hit hard with pussy shots like suing your mother or your dead grandma. They shut down one of the best music trading websites ever and labeled it as a fucking crime syndicate.
Rob at Demonbaby.com wrote a fantastic article, “When Pigs Fly: The Death of Oink, The Birth of Dissent, and A Brief History of Record Industry Suicide”, in October of 2007 that was inspired by the record industry’s latest move to shut down the trading site known as “Oink”. The article spread around the web like herpes on your mom (don’t ask):
If the industry tried to have some kind of compassion – if they said, “we understand that these are just music fans trying to listen to as much music as they can, but we have to protect our assets, and we’re working on an industry-wide solution to accommodate the changing needs of music fans”… Well, it’s too late for that, but it would be encouraging. Instead, they make it sound like they busted a Columbian drug cartel or something. They describe it as a highly-organized piracy ring. Like Oink users were distributing kiddie porn or some shit. The press release says: “This was not a case of friends sharing music for pleasure.” Wh – what?? That’s EXACTLY what it was!
I encourage that you read the entire article HERE.
Over the past year I have been reading and reading and reading the minds of people commentating about the record industry and all their ideas and philosophies. I have soaked up this information and I plan to use it, and soon. The internet is the new music tool, it’s the only one that is still in the fan’s control and let’s hope it stays that way.
I am starting at a new school tomorrow, New England Tech. If I get to meet some guy who is super computer savvy and can make websites with ease and has FUN doing it, and is also a HUGE fan of music, then it’s a dream come true. Because with that kid’s brain and my brain, it’s time to be one of the pioneers of the new music industry. I’m sure there are countless others out there already well on their way, but the more the better.
Where do we go from here?
As fans, keep using the internet to discover and download your favorite music and, more importantly, NEW music. Don’t waste your time listening to the radio or MTV. They don’t let you have the control. In fact, they like to think they are in control of you.
As artists, use the internet to get your music out there. There is no better tool. Free distribution, free marketing, and instant gratification to your fan base(when/if you get one). Don’t waste your time trying to get on the radio or trying to get signed to a label. These 360 Deals are pieces of shit. Use your time to create GOOD music and then INSTANTLY put it up on your website for everyone to take and listen to. Take your time, the money to eat more than once a day will come.
Where do we go from here? I’ll show you.











